Louis-Ulysse Chopard founded his firm in 1860 in Sonvilier Switzerland when he was just 24 years old. Initially Chopard manufactured pocket watches but after a few years entered the wristwatch and expensive jewelery market. In 1976 they released the Happy Diamonds line that featured mobile floating diamonds and it has been extremely popular. Other styles include Happy Sport, Mille Miglia, LUC L.U.C. Chopard Grand Prix de Monaco Historique, Classic Classique, Imperiale, La Strada and Superfast. Chopard uses 18K rose, white and yellow gold in their watches as well as stainless steel, titanium and rubber and movements can be automatic, chronograph and quartz. This company has strong corporate and charity partners including Elton John, Porsche, and Cannes Film Festival.